Hi I’m Negaar!
A creative strategist and multidisciplinary designer working at the intersection of concept, design development, research, and execution. With a background spanning womenswear, luxury fashion, and digital experience, I bring a cross-disciplinary perspective to translating creative vision into thoughtful, actionable design strategies. Known for connecting big-picture thinking with hands-on design execution to identify opportunities, solve complex problems, and create meaningful, relevant experiences.
I consider myself a storyteller first and designer second! Working across multiple design disciplines has given me a unique perspective for juxtaposing innovation with the human connection. My experiences have invited me to see into people’s most vulnerable and happiest moments in life; gaining a deep understanding of people and how to bring them value with form and function. Understanding the behaviors of your audience is how to create the most valuable experiences, I am an advocate for qualitative data! I believe metrics don't mean anything without context.
STRATEGY
All design is storytelling, whether that is finding the story or telling the story. Immersing oneself into research allows for more in-depth perspective and creative design development.
COLLABORATION
Human interaction is ultimately what connects all of us. Understanding each other and your audience is the key to success, stronger happier teams build better products.
MISSION
I want to energize our purpose! I am always eager to learn and push boundaries to contribute to more human-centered designs to help people live authentically with confidence.